our story
A husband + wife team who just love ice cream.
We first threw this idea out as a fun "wouldn't it be cool" scenario when we discovered the two of us REALLY liked ice cream. During our travels, it was the one thing we had to seek out and over time, we stumbled upon some crave-able spots that kept us going back. But every time we returned to Houston, we couldn't find anything that really "hit the spot". We weren't looking for flavors and combinations you can find in the freezer aisle. We wanted quality ice cream with incorporated mix-ins to take it to the next level and to choose from a list of exciting flavors that keep you going back to see whats new. We were looking for the right "chew", speed of melting, not too sweet, super creamy and never icy. Yeah, you can say we're picky.
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So, we set out to turn that "cool idea" into a reality. We thought about flavor combinations we like to eat and how to turn them into ice cream bases. We thought about what fun mix-ins would compliment those flavors in texture and taste. We wanted our ice cream to be the ultimate dessert. And we wanted everything to be made in-house as much as possible.
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milk + sugar is just the brainchild of two ice cream enthusiasts simply out to make a product we like to eat. This isn't gelato. This isn't froyo. This isn't "low cal". This is ice cream for ice cream lovers like us.
our little shop
We picked our first location to be in the Montrose neighborhood because we were drawn to the old charm and characteristics of the building. When I saw it, I knew it was perfect. We wanted to keep as much of it as we could because it really represented the "Montrose" feel. We renovated it from a chic clothing boutique to our first shop and operated for 5 years before we thought about doing a second location. We wanted to make sure things were smooth before we expanded. We also wanted to get into a larger kitchen where we could bake, churn, mix and test out new flavors. After montrose, came heights in summer 2024. Then, west u fell into our laps and we couldn't say no to that amazing exterior. Although growth has been much faster than planned, were still churning ice cream fresh weekly for all 3 locations and vow to keep 25% of our menu seasonal. Come by and find your newest addiction.
Sometimes we run out of flavors. Why? Because we're not a large factory pumping out lots of ice cream. We make each flavor once a week and estimate for it to only last us a week to keep our product fresh. Our ice cream takes at least 24 hours to make. We hope to become a permanent fixture in Houston's diverse food culture and somewhere people come to gather.